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Virtual bra fittings

Have you ever found yourself questioning the bra size that you’ve known and accepted for years? According to the Daily Mail, the average UK bra size is 36DD. A strikingly different narrative, however, is presented in an eye-opening study by the Boob or Bust forum. Here, the average bra size for participating women came out to be an astonishing 32GG. This discrepancy, larger than what one could brush off as a statistical anomaly, can be attributed to prevalent misconceptions and a stark lack of effective education around bra fittings.

In the retail lingerie industry, many stores offer a limited range of sizes, falling woefully short of adequately catering to the diverse body types and sizes women possess. These stores often prioritise selling bras within a ‘standard’ range, focusing on fitting the bra to a rigid, predefined model, rather than embracing the individual’s unique contours and needs. This fuels a vicious cycle of women settling for ill-fitting bras, thereby missing out on the essential support and comfort that a well-fitted bra can offer.

Introducing Virtual Bra Fittings at Overture

Overture aims to break this cycle. We are dedicated to challenging these misconceptions and pushing for comprehensive education around proper bra fittings. To that end, I’m thrilled to announce the launch of Overture’s new service – Virtual Bra Fittings! With this initiative, we’re reshaping the way you shop for bras, right from the comfort and safety of your own home.

Our fitting process is meticulously designed, keeping your comfort and privacy at the forefront. You won’t be required to be braless on camera at any point during the consultation. The process is quite simple – having a tape measure could be handy, but it’s not a prerequisite. The most crucial thing is for you to be wearing your best-fitting or most comfortable bra during the bra fittings.

To book your appointment, simply follow this link and pick one of the available time slots.

The Importance of Regular Bra Fittings

One significant aspect to keep in mind is that bra fittings are not a one-time procedure but rather an ongoing process. Your bra size is not set in stone – it’s as dynamic and multifaceted as you are! Your body constantly evolves due to a plethora of factors such as weight fluctuations, hormonal changes, and alterations in your exercise regimen.

As an example, a consistent running routine could potentially lead to a decrease in your cup size, while a calorie-dense diet combined with heavy weight lifting might result in gaining a cup size or two. Life-changing events such as pregnancy and childbirth also significantly alter the size and shape of your breasts, making your pre-pregnancy bras likely unsuitable.

This ongoing bodily transformation underscores the importance of periodically reassessing your bra size and considering fresh bra fittings to ensure maximal comfort and optimal support for your breasts. The necessity of wearing well-fitted lingerie extends beyond aesthetic appeal—it plays a vital role in your overall comfort, posture, and physical wellbeing.

Join us on a Journey to the Perfect Fit

I wholeheartedly invite you to join us on this journey of bra fittings to find your perfect fit. The satisfaction, confidence, and empowerment that come from wearing well-fitted lingerie have the potential to positively impact your everyday life. This journey is more than finding the right size; it’s about self-love, acceptance, and celebrating the unique beauty of your body.

At Overture, we are committed to assisting you through our bra fittings, helping you discover the joy of perfectly fitted lingerie. I eagerly await the opportunity to help you find your perfect fit, enhancing your comfort and boosting your confidence in a manner you’ve possibly never experienced before.

The idea of bra fitting being a static, one-time process is outdated. It’s time to embrace a dynamic perspective that mirrors our ever-changing bodies and lives. Through our Virtual Bra Fittings service, we hope to offer an easy, accessible, and modern solution to an age-old problem.

We hope you’re as excited about this new chapter as we are. Let’s embark on this journey towards optimal comfort, superior support, and a newfound sense of self-love together, one bra fitting at a time.

Your perfect fit awaits. Are you ready to find it?

Warm regards,


At Overture Lingerie, we take pride in offering an exquisite collection of luxury lingerie that caters to all body types and sizes, ensuring an impeccable fit for everyone. We specialise in providing DD+ bras designed with both comfort and elegance in mind, to elevate your everyday lingerie experience.

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